As Stephen Bush’s piece last week highlighted, there are a finite number of messages a political party can run on. Typically, these positions don’t change between elections because they are so simple: “things would work better with us in charge”. 2017, however, was a turning point for both parties.
When Jeremy Corbyn rose to victory in Labour’s leadership election in 2015, he did so on the back of a promise of a new type of politics. Many chose him because he offered something the other three candidates seemingly did not, and that was hope. Corbyn famously asserted he would bring a new straight talking, honest politics into the Labour party, something he really hasn’t done. He was meant to be the politician who could finally energise the dwindling youth vote and bring non-voters out into the voting booths for the first time.
Fast forward to June 2017, and Labour had returned from a near 20-point deficit in the polls to force a hung parliament. A dismal campaign from Theresa May gave Corbyn the wind in his sails, and policies such as the abolishment of tuition fees had on the face of it galvanised the youth to an astonishing spike in turnout. However, as we now know, this wasn’t exactly the case.
Recently, the British Electoral Survey found that turnout did not increase among 18- to 24-year-olds at the 2017 election, although it did increase in areas with larger numbers of 18- to 24-year-olds. The noteworthy changes were actually found in the 25-44 age group, where turnout increased significantly and swung in great numbers towards Labour. The groups of voters Corbyn aimed to bring out in force did not turn up, and despite a successful campaign, Labour’s Plan A had failed.