I found myself scrolling through Twitter a couple of days ago just after the Roe v Wade decision came through from the Supreme Court, and suddenly thought to myself why is everything so bloody bleak? Why is it getting worse? And where on earth does this end? We seem to be on this rollercoaster cycle of news that just increases its misery and its peculiarity in a way I can’t remember.
So where did it start? Some people believe with Brexit and Trump in 2016, but it’s arguable that it was a couple of years before that. The 2014 Scottish Referendum is widely touted as being the event that started some of the abuse, and despicable behaviour we see constantly on social media these days. Even the 2015 general election seemed to continue this pattern but to a lesser extent.
If these events were the initial starting point, 2016 was the year where it took off. The Brexit referendum turned social media into a cesspit and unleashed vile views/personalities into the public that are still there now. It was the start of the idea that all you need to do to gain prominence is spout lies and right-wing nonsense because you’ll get onto shows in the name of ‘balance. We still have it today with the likes of younger commentators such as Sophie Corcoran.
The model is simple: tweet something horrible that will gain you engagement, gain followers, and delete the tweet. Repeat again and again, and suddenly you have a following willing to pander to you. It’s incredibly disheartening. Sophie’s Twitter page shows her as having tweeted 300 times, the actual number is a lot higher than that. But the problem is that it works, she is regularly on GB News, and was even recently on Good Morning Britain.
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